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How to Find the Best Keywords for Your Business
With the majority of the world spending more and more time online, it’s becoming increasingly important for businesses to market and sell on the web. In fact, according to Shopify,…
What is a Call-to-Action and How Does it Impact Your Content?
Think back to a movie, a series, or a novel where you found yourself deeply moved and motivated by one of the character’s rousing speeches. It might be a scene…
Social Media Marketing Basics for Small Business Owners
One problem that a lot of entrepreneurs face when they start a business is that they aren’t exactly trained marketers. And while social media marketing may seem simple on the…
The Best source of Facebook Ad Ideas: Your Competitors!
Are you thinking of getting started with Facebook ads, but aren’t exactly sure how to go about it? Or maybe you’ve tested running an ad here and there, but were…
Digital Marketing Industry Updates – July
Introducing New Features for Google Analytics 4 Google Analytics 4 recently received a couple of new features as a means to increase usability and allow its users to deep-dive into…
Are Microsoft Ads Effective? How Do They Complement Your Existing Search Marketing Strategy?
When it comes to “Search” or “Pay-per-click” usually the first thing that comes to mind is: Google! This goes for both advertising as well as organic search. When it comes…
How to Write Engaging Headlines and Captions (Copywriter Best Practices)
Did you know that 40% of consumers say that they have at least 50 unread emails in their inbox? And yet in a 2019 study that surveyed 1,000 businesses, email…
Top 6 Social Media Platforms for SEO
The number of social media platforms has grown steadily over the years, so much so it can be a bit confusing choosing which one to focus on. For SEO, however,…
Does Social Media Help Improve Your SEO Rankings?
Exposure and reach are often at the top of every small-medium business’ mind. However, the problem is how to get that exposure. Should you start a blog, a podcast, a…
Digital Marketing Industry Updates – June
Instagram Updates: Hide or Show Likes, plus New Reels & Live Video Metrics! Instagram has recently announced the introduction of several new native data metrics being added to their Reels…