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Friday, July 16, 2021

Digital Marketing Industry Updates – July

Introducing New Features for Google Analytics 4

Google Analytics 4 recently received a couple of new features as a means to increase usability and allow its users to deep-dive into certain analytics. The goal of these new updates is to fill in the gaps of those who opt-out of being tracked. Some of these new features include navigational panels to switch between reports, expanded conversion modelling, and new reporting options for your ads, including “Advertising Snapshot” which gives you a holistic overview of multichannel conversion points.

Instagram Reels Gets Insights & Ad Space

Instagram Reels have become increasingly popular with time. As more and more users have been jumping onto the feature, Instagram has also released some new additions to Reels that will help both content creators, publishers, and marketers optimise their Reels. The Reels Insights, to start, gives users some significant analytics and information about engagement on their content. Reels Ads, on the other hand, will be able to provide advertisers with new ad space to reach out to their audience. Like organic Reels videos, Reels ads can go up to 30 seconds (twice the length of a Story), and will appear in all the same locations as regular Reels, including the Reels tab, the Explore tab, Stories, and in the Explore page.

New Facebook Import Feature for Microsoft Ads

Advertising through various platforms takes time and a lot of effort, especially when it comes to building the audiences for your ads. Thankfully, Microsoft has unveiled a new advertising feature called Facebook Import. This new feature allows advertisers to seamlessly copy their Facebook Audience network into the Microsoft Audience network. By allowing users to transition campaigns between platforms, the feature allows advertisers to save time and maximise their ROI. In addition to that, the feature can further complement your existing Google Import strategy, or can also just be used as a standalone feature.

Facebook Analytics Goes Away

Last July 1, following an announcement made back in April, Facebook officially removed Facebook Analytics. The move was made as a way to better consolidate business tools on the Facebook and Instagram platforms. While Facebook Analytics has been removed, the data and insights that were collected in the tool is still available amongst Facebook other tools such as Facebook Business Suite, Ads Manager, and Events Manager.