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Sep
Should You “Boost” a post on Facebook or Use Facebook Ads Manager?

Jumping right into digital advertising can be tricky, especially if you’re not exactly sure how to go about it. You want to get started trying to advertise on Facebook and…

Aug
Industry Updates – August

Privacy Enhance Technologies Being Rolled Out on Facebook To both maintain the privacy and security of its users, and also keep advertisers and businesses happy, Facebook looking at certain Privacy…

Aug
How to Find the Best Keywords for Your Business

With the majority of the world spending more and more time online, it’s becoming increasingly important for businesses to market and sell on the web. In fact, according to Shopify,…

Aug
What is a Call-to-Action and How Does it Impact Your Content?

Think back to a movie, a series, or a novel where you found yourself deeply moved and motivated by one of the character’s rousing speeches. It might be a scene…

Jul
Social Media Marketing Basics for Small Business Owners

One problem that a lot of entrepreneurs face when they start a business is that they aren’t exactly trained marketers. And while social media marketing may seem simple on the…

Jul
The Best source of Facebook Ad Ideas: Your Competitors!

Are you thinking of getting started with Facebook ads, but aren’t exactly sure how to go about it? Or maybe you’ve tested running an ad here and there, but were…

Jul
Digital Marketing Industry Updates – July

Introducing New Features for Google Analytics 4 Google Analytics 4 recently received a couple of new features as a means to increase usability and allow its users to deep-dive into…

Jul
Are Microsoft Ads Effective? How Do They Complement Your Existing Search Marketing Strategy?

When it comes to “Search” or “Pay-per-click” usually the first thing that comes to mind is: Google! This goes for both advertising as well as organic search. When it comes…

Jul
How to Write Engaging Headlines and Captions (Copywriter Best Practices)

Did you know that 40% of consumers say that they have at least 50 unread emails in their inbox? And yet in a 2019 study that surveyed 1,000 businesses, email…

Jul
Top 6 Social Media Platforms for SEO

The number of social media platforms has grown steadily over the years, so much so it can be a bit confusing choosing which one to focus on. For SEO, however,…