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Jul
Digital Marketing Industry Updates – July

Introducing New Features for Google Analytics 4 Google Analytics 4 recently received a couple of new features as a means to increase usability and allow its users to deep-dive into…

Jul
Are Microsoft Ads Effective? How Do They Complement Your Existing Search Marketing Strategy?

When it comes to “Search” or “Pay-per-click” usually the first thing that comes to mind is: Google! This goes for both advertising as well as organic search. When it comes…

Jul
How to Write Engaging Headlines and Captions (Copywriter Best Practices)

Did you know that 40% of consumers say that they have at least 50 unread emails in their inbox? And yet in a 2019 study that surveyed 1,000 businesses, email…

Jul
Top 6 Social Media Platforms for SEO

The number of social media platforms has grown steadily over the years, so much so it can be a bit confusing choosing which one to focus on. For SEO, however,…

Jul
Does Social Media Help Improve Your SEO Rankings?

Exposure and reach are often at the top of every small-medium business’ mind. However, the problem is how to get that exposure. Should you start a blog, a podcast, a…

Jun
Digital Marketing Industry Updates – June

Instagram Updates: Hide or Show Likes, plus New Reels & Live Video Metrics! Instagram has recently announced the introduction of several new native data metrics being added to their Reels…

Jun
SEO Keyword Selection Tactics

To earn those high ranking positions on a search engine results page, it’s imperative that you select the keywords most relevant to the landing page you’re hoping to get clicks…

May
Improve SEO Rankings: Tools & Tips

There’s almost endless list of queries when it comes to executing an effective search engine optimisation campaign for your brand or business. Isn’t pay-per-click marketing more effective? Doesn’t my social…

Feb
What the media changes will do to SME’s

We’re in the business of helping small to medium businesses succeed online. We’re experts in getting our clients traffic and leads to help their business succeed and Google and Facebook…

Jun
Maintaining Your SEO Growth

As one of the simplest ways to increase interest in your site and, consequently, business, SEO is no big secret anymore- but it is constantly changing and evolving. The top…