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Monday, July 18, 2022

Why Your Businesses Needs to be Using Internal Links

Would you agree that one of the most helpful things for any grocery shopper are the signs above every aisle that lists the product categories in that section? These signs lead you from one aisle to another, helping you easily find the products on your grocery list.

Believe it or not, internal linking for SEO works similarly to those grocery aisle signs. Internal linking helps organise and structure the content on your website by lumping them into specific categories, sections, and branches much like how a tree would have thicker branches that disperse into smaller, thinner ones.

Did you know that 93% of online experiences begin with a search engine? This is why, as an SEO company in Brisbane, we always encourage businesses to invest in SEO as a way to help them grow their traffic and sales organically over time.

The question is, how does internal linking for SEO affect your business?

What Are Internal Links?

Internal links create a bridge between one page on a website to another page of the same website, just like how the signposts above each grocery aisle connect you to different sections of the same grocery.

What Are the Benefits of Internal Linking for SEO

There are several benefits to internal linking, especially when it comes to optimising your website for SEO. Internal linking doesn’t just affect the way that search engines rank your pages, but it also affects the way that users behave when they visit your website. A few benefits of internal linking for SEO include:

1. Website Navigation and Structure

There are different types of internal links, each with their own distinct functions. Internal links can often be found in the following locations:

  • Navigation Menu – This is the menu at the top of your website.
  • Footer – This refers to the text and links located at the bottom of your website
  • Sidebar – Most websites have sidebars that also contain links to other pages on the site.
  • Contextual Links – These refer to links located within bodies of text, usually in blog posts.

To best organise your internal links, you first have to determine which pages on your website matter the most. Which pages get the most traffic? Which pages are incremental to your business’ growth?

From there, you start building out content to support your goals. Make sure your navigation menu, footer, and sidebar contains internal links that will lead site visitors to content they’re most likely to consume.

This leads us to our next point. 

2. Distribute Page Ranking & Authority

Distributing page ranking is where building content hubs are helpful.

Content hubs are like an aisle at the grocery. As an example, if you have several posts and pages containing information about “SEO Best Practices” or “Brisbane SEO Services” that are linked together, then those posts begin to form a content hub.

Should a visitor want to learn more about your offer for Brisbane SEO Services, then, it would be easier for them to navigate through all the content surrounding that topic if you had a link dedicated to the category on your menu, footer, or sidebar.

With each blog post or page you create, add contextual links that supports your main topic. Afterwards, you can add each new blog post on this topic to your content hub. This will help lead readers from one subtopic to the next, and help distribute your page rank to other pages on your site at the same time.

3. Provide a Better User-Experience

Think about any Wikipedia page and how everything on there seems interconnected. It’s especially helpful when you’re doing your research. As you dive into a topic, there might be terms that you’re not familiar with. Luckily, there’s a link that leads to another Wikipedia page on that very topic!

When it comes to internal linking for SEO, this pretty much works in the same way. Sometimes, visitors come onto your website wanting to learn about a specific topic, product, or service. Sometimes, as they come in and start reading, they discover all these new terms and definitions that they’d never heard of before.

Linking pages internally helps them better rely on you, as an authority and expert, to provide them the knowledge they need to succeed.

Internal linking also reduces your bounce rate. This happens when someone clicks a link to your website and then almost immediately afterwards, either closes that link or clicks away from your website. The deeper that you’re able to have a visitor dive into your website, the better it is for your search engine rankings.

Talk to the Search Marketing Experts Today for More SEO Advice on Internal Linking!

SEO is a long-term strategy for your business. If you feel that you need some help implementing internal linking for SEO, we’re more than willing to lend a hand as an SEO company in Brisbane. Get in touch with one of our digital marketing experts today and we will grow your digital presence and optimise your website, increasing your online success and boosting your business. Whether you need help with SEO marketing, Google Ads, full website rebuilds, or something else entirely, we have the services for you. Contact the Search Marketing Experts today and learn how we can help your business reach new heights!