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Nov
Digital Marketing Industry Updates – November

Facebook Decides to Shut Down Facial Recognition System Facebook has recently decided to limit the use of facial recognition in its products. In the coming weeks, it will shut down…

Oct
Digital Marketing Industry Updates – October

Big Changes Coming for Facebook Ads Objectives The social media giant is making some significant changes to its ad objectives in the weeks ahead. All current ad objectives are now…

Oct
5 Ways to Succeed in Google Shopping this Q4

Online and mobile shopping Retail eCommerce is growing fast and steady. The question is, are you making the most out of your online marketing and advertising to take advantage of…

Oct
2 Most Important Things In Optimising eCommerce Site for Conversions

Online retailers have become a vital part of our economy, especially in recent months. In fact, the global eCommerce market is expected to total $4.81 trillion this 2021. Ecommerce offers…

Sep
Industry Updates – September

Instagram “Favourites” Feature in Testing Phase Instagram has recently been testing out a feature that has the potential to change the landscape of the feed. This “Favourites” feature will work…

Sep
What Are Landing Pages and Why Do They Matter?

When it comes to digital marketing, the landing page is one of the most important parts of the customer journey. It’s the best place where you, as a business, are…

Aug
Industry Updates – August

Privacy Enhance Technologies Being Rolled Out on Facebook To both maintain the privacy and security of its users, and also keep advertisers and businesses happy, Facebook looking at certain Privacy…

Jul
The Best source of Facebook Ad Ideas: Your Competitors!

Are you thinking of getting started with Facebook ads, but aren’t exactly sure how to go about it? Or maybe you’ve tested running an ad here and there, but were…

Jul
Digital Marketing Industry Updates – July

Introducing New Features for Google Analytics 4 Google Analytics 4 recently received a couple of new features as a means to increase usability and allow its users to deep-dive into…

Jul
Are Microsoft Ads Effective? How Do They Complement Your Existing Search Marketing Strategy?

When it comes to “Search” or “Pay-per-click” usually the first thing that comes to mind is: Google! This goes for both advertising as well as organic search. When it comes…