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Wednesday, April 27, 2022

April Digital Marketing Industry Updates

Search Ads Being Tested on TikTok

David Herrmann, president of Herrmann Digital, a paid social advertising company shared on his Twitter account a screenshot of ad placements on TikTok’s search pages. The discovery seems to be a beta test on the platform for additional ad placements. Video ads have a “Sponsored” label and are placed within the top four search results, above the “Others search for” section. The search ads, though, are just placements, according to Herrmann. Keyword targeting is not yet available. New ad placements are always a welcome addition for advertisers, especially one looking to diversify their reach. TikTok has been shown to have an audience with high purchase intent. Companies would do well to further study and consider TikTok for future advertising.


Google Trials New Multisearch Feature

Ever experience being at a loss for words when trying to do a search for the perfect piece of clothing to add to your wardrobe, or when trying to find a tutorial on how to care for a plant whose name you don’t know? These moments of speechlessness are what Google’s Multisearch feature is trying to solve. Using the Google App, users will be able to make a search query using a combination of text and images. Take a screenshot of a stylish blue dress and refine your search by adding “pink” to find it in another colour. Or you can snap a photo of those hydrangeas and the query, “care instructions” to find tutorials on how you can make your flowers flourish. Still only available in English in the U.S., Google’s Multisearch definitely has the potential to take search an innovative step forward.


Instagram Updates Ranking Algorithm

This April, Instagram chief Adam Mosseri announced that Instagram is updating how it ranks content on the platform, this time putting more emphasis and focus on original content. “If you create something from scratch, you should get more credit than if you are resharing something that you found from someone else,” he said in a video tweet announcing the changes. Content re-shared from other apps like TikTok, which include a watermark would continue to be downranked. Aggregator accounts that post content from other accounts will see a decline. The same goes with accounts that post trending memes. While the change is still a work in progress, it’s definitely a welcome change in favour of content creators.


Twitter Looking to Add Edit Feature

After Elon Musk published a poll on Twitter asking audiences whether they wanted an edit button or not, Twitter’s CEO Parag Agrawal responded in such a way that Twitter was indeed working on adding an edit button. Testing will begin with Twitter Blue subscribers in the coming months. Of course, concerns of people maliciously changing their tweets. However, according to reverse engineer, Jane Manchun Wong, it seems as if Twitter’s edit option will not update an existing tweet. Rather, it will create a new version of the tweet that will be published in its place, meaning that the edit history will be preserved. The edit button will definitely be a handy tool for users that want to correct misspellings and typos, and it will certainly be easier than deleting a tweet and retyping and republishing it once more.