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Monday, February 21, 2022

February Digital Marketing Industry Updates

Organise Your Browser History with Google Journeys

Have you ever wanted to organise your browser history in such a way that you could easily find and go back to the pages and sites you were referencing for some research? Well, something new along those lines is coming to Google’s web browser app, Chrome, called “Journeys”. What is Journeys? It is a Google Chrome desktop feature that now groups pages in your search history by topic or intent.

The feature will be especially useful when conducting research on a certain topic, whether you’re just a regular Chrome user, or a content creator. If you’re planning a party, for example, and want to revisit some of the pages and sites you reviewed a few weeks ago, all you have to do now is simply type “party” or “party planning” into the search bar and then click on “Resume your research”. You’ll then be shown a list of sites visited based on activity related to party planning. The feature was being tested since last year, October. However, this month, Google announced that they would be rolling it out to Chrome. So make sure to watch out for it on your browser history, especially if you’re doing research of any kind.


New & Improved Google Search Ads 360

New changes have arrived for Google’s Search Ads 360 platform. For those unfamiliar with it, Search Ads 360 was first developed more than ten years ago to help advertisers build, manage, and optimise their search ad campaigns. Recently, Google has revamped the platform and given it a new and easy-to-use interface that more resembles with what advertisers are used to when managing campaigns through the Google Ads and Microsoft Advertising platforms.

The new Search Ads 360 provides a centralised platform with features catered to help optimise the daily tasks and workload that’s involved with managing search ads. These features include improved search engine support, campaign management, budget management, automated rules, and labels, including over ten new Microsoft Advertising features designed to enhance productivity. In fact, some users have claimed the Search Ads 360 has helped them minimise workload by at least 20% and save their team 2-3 every week. If you’re looking to manage your search ads in one centralised location, then it might be worth giving Search Ads 360 a try.


Introducing Microsoft Cruise Ads

This month, Microsoft announce a new ad solution to help businesses reach more people and acquire more leads and sales. Microsoft Cruise Ads is the latest among those new additions. Geared towards helping businesses in the Travel Experiences, Financial Services, and Automotive industries, Cruise Ads aims to add a more engaging and eye-catching ad experience both for users and advertisers.

For starters, setting up Cruise Ads is a breeze as advertisers no longer need to provide keywords for their campaigns. Rather, Cruise Ads uses search intent and dynamically-generated elements to deliver a relevant ad experience. Advertisers can still optimise their ads by adding negative keywords. The use of search intent to deliver ads promises to help advertisers get better results and higher-quality clicks. If your business encompasses one of the industries mentioned, then it might be worth investing a bit in Microsoft’s Cruise Ads.


What if You Could Write, Post, and Share Entire Articles on Twitter?

Twitter has always been a form of mirco blogging, starting with 140 characters per tweet, and then expanding that to 280 characters. However, because Twitter has also noticed how some users sometimes screenshots long blocks of text and then post those on Twitter, the social media platform might be looking to provide a solution for much longer forms of tweets.

Recently, reverse-engineering expert Jane Manchum Wong discovered a new tweet test option named “Articles” on the app which provides a platform for long-form posts. How this will eventually work inside of Twitter’s ecosystem is still up in the air. However, should the development of Twitter articles push through, it would definitely be something to consider getting into to test out.