The number of social media platforms has grown steadily over the years, so much so it can be a bit confusing choosing which one to focus on.
For SEO, however, certain platforms tend to favour SEO rankings more than others. Which ones are they? Let’s take a look:
LinkedIn is considered the number one social media platform for professionals. On LinkedIn, 4 out of 5 people are more likely to be those that drive business decisions, making it the perfect platform for business to business sales (B2B). In fact, 97% of B2B marketers are investing in putting up content on LinkedIn, and about 89% of marketers are using the platform for lead generation, making it the perfect platform for SEO and content marketing.
2. Q & A + Blog Websites
Medium is a platform made for bloggers and is like a hub of sorts for all types of content. If you haven’t been getting enough traction on your website alone, republishing and repurposing some of your content on Medium could help. Its community is broad and widespread enough that you can find and attract new readers and fans, not to mention attention from Google.
Quora is a hidden gem for SEO. Seen mainly as a kind of forum where people Q&A one another, Quora is populated with keywords that people are also asking on Google. The way to use Quora is to interact with the questions being asked on the platform, especially if they relate to your industry. Simply go around Quora answering people’s questions and include relevant and quality links to your blog or website to help further the discussion.
Facebook remains the king of social media, with billions (yes, billions) of users logging in and scrolling through content every day. Add that to the fact that you can run ads that target people with interests specific to your niche, and you’ve got yourself a large enough pool to find your ideal audience and entice them with your brand and your content.
Like Facebook, the more shares you get on Twitter for your content, the more it helps your website rankings on Search Engine Results Pages, also known as SERPs. Considered as a kind of news-dissemination platform, Twitter can serve as a great place to reach more people and gain greater exposure for your website.
Many people are quick to dismiss Pinterest as a social media platform. But the reality can be very different. In fact, some marketers rely solely on Pinterest’s visual search engine for their traffic. In fact, about 2 billion searches happen every month on Pinterest, wherein 97% of those searches are unbranded. This only means that people on Pinterest are more open to hearing from brands they’ve never heard of or considered before.
Last, but not least, is YouTube. Owned by Google itself, consider YouTube as yet another search engine. YouTube is also driven by keyword searches and search intent. Every day people are searching on the platform for answers to their questions in the form of videos. Popular YouTubers themselves always recommend targeting relevant keywords and including them in your video titles, tags, and descriptions.
Are you ready to start working to get your website ranking higher on Google? Has this article sparked any ideas on how you can best market your business? Then it’s about time to get started!
Or maybe you’re feeling overwhelmed by all the work that you have to put in from this point on? Well, that’s the reason agencies like ours exist. We can take the guesswork out of your efforts and deliver you the results you need to get your business seen online, giving you the much-needed exposure you need to start growing.
If you’re ready, give us a call! After all, it’s always been our mission to help small businesses grow and thrive.