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Digital Marketing Industry Updates – July

Introducing New Features for Google Analytics 4 Google Analytics 4 recently received a couple of new features as a means to increase usability and allow its users to deep-dive into…

Are Microsoft Ads Effective? How Do They Complement Your Existing Search Marketing Strategy?

When it comes to “Search” or “Pay-per-click” usually the first thing that comes to mind is: Google! This goes for both advertising as well as organic search. When it comes…

How to Write Engaging Headlines and Captions (Copywriter Best Practices)

Did you know that 40% of consumers say that they have at least 50 unread emails in their inbox? And yet in a 2019 study that surveyed 1,000 businesses, email…

Top 6 Social Media Platforms for SEO

The number of social media platforms has grown steadily over the years, so much so it can be a bit confusing choosing which one to focus on. For SEO, however,…

Does Social Media Help Improve Your SEO Rankings?

Exposure and reach are often at the top of every small-medium business’ mind. However, the problem is how to get that exposure. Should you start a blog, a podcast, a…